01
Name one specific group you want to serve and one problem they experience. Describe the problem in the language that group uses, rather than beginning with a list of everything you can do.
02
Outline a modest offer: what you will deliver, what the customer must provide and how completion will be recognized. Speak with potential customers to test the need before making a large commitment.
03
Track the response. What questions repeat? What objections appear? Use that evidence to refine the offer, delivery process and next business priority.
Website starter resource · Prepared for this website from the practice’s stated approach; not a previously published article.
Explore business & entrepreneurship coaching